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Reserve your spot on Cloud St

Win a week of beautiful business

Put your business in the limelight on Cloud St. Bring in your stock and merchandising ideas then we’ll help you set up and make the most of your exclusive retail space.

Be part of a unique retail experience

Cloud St is no ordinary pop up shop. Picture a large glass box designed for showcasing your product in an eye-catching way, in a location that is sure to catch attention.


Connect with new customers

We’ll be spreading the word at each location, so expect plenty of foot traffic. You’ll have countless opportunities to make sales and create buzz for your business.

The story so far...

It started with a burning question: how could we help small businesses stand out at Christmas - the biggest trading period of the year?

Our concept was Cloud St, a unique pop-up store in the heart of Melbourne’s CBD. We gave a group of boutique online brands a bricks and mortar space to call their own.

The doors opened on December 8 and ran right up until Christmas eve, with a new small business – from eco-friendly cosmetics to funky vintage furniture – popping up on most days.

Business was brisk: thousands of shoppers paid a visit and sales doubled for most Cloud St residents. These businesses also benefited from plenty of leads and increased brand awareness thanks to buzz-generating media stories and a tonne of social buzz.

We’re excited to launch the next phase of Cloud St and you can be a part of it. This time, we’re taking it on the road, hitting up towns and cities along the east coast of Australia. We're looking for small businesses to join us on this journey so what are you waiting for? Jump in and enter now to become a Cloud St resident.

“Cloud St not only gave us chance to connect with customers, we also tripled our normal daily revenue!”

Sarah Hamilton, Bellabox

We’ll be setting up shop down the east coast of Australia

Sorry! Entries have now closed. Good luck!