A unique pop-up retail experience Give your retail therapy a dose of something different with a visit to Cloud St

The story so far

It started with a burning question: how could Xero help our small business customers stand out at Christmas - the biggest trading period of the year? Our concept was Cloud St.

We gave a group of boutique online brands a bricks and mortar space to call their own.

This year, we've taken the concept on the road:



The brain child of a former textile designer, Squeak is a boutique label specialising in digitally printed scarves, clothing and homewares. If you’re into bold, colourful designs adorning pure silk and cotton creations, make sure you check them out.

Meet them in the Melbourne store 18-23 December

Federation Square - View Map

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#CloudSt is abuzz across social media

Past pop-up stores

Radical Yes! popped up in our Brisbane store

Cloud St kicked off with our first business to set up shop – Radical Yes!, creators of quirky footwear for the fashionably active.

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Beep made noise in our Newcastle store

The next business to inhabit Cloud St was Beep! Makers of colourful, handmade, retro-style bike bells. Pimp your bicycle!

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KOKOH bikini made a splash in Wollongong

These cheeky, flattering, hand-designed bikinis were the next business to pop up at Cloud St. Make a statement on the shoreline this summer!

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SavourLife brought the love to Parramatta

These natural dog treats aren’t just good for your beloved pooch, SavourLife help abandoned dogs by donating half of all profits. Keep up the support!

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